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ABOUT OUR TEAM

Wendy Underwood, President

With a comprehensive mix of public relations, marketing and media experience, Wendy Underwood brings a professional and balanced approach to all marketing communications projects. Before starting Fever Pitch in 2010, Wendy held the position of Manager, Travel Media Relations, International & Trade at Tourism Vancouver. While at Tourism Vancouver, she had the opportunity to work with some of the world's most influential media outlets as they got ready to cover the 2010 Olympic and Paralympic Winter Games. These included Reuters, USA Today, BBC, Channel 9 Australia and NBC.

 

Prior to working with Tourism Vancouver, Wendy worked as a freelance writer for local publications such as Vancouver magazine, the Georgia Straight and Western Living. In the public relations arena, her media savvy has won the respect of clients including Destination British Columbia, the Canadian Tourism Commission and McGill University. Wendy is widely travelled, and having chosen Vancouver as her home base, she is proud to be able to play a part in bringing recognition to companies targeting the Canadian market.

 

Wendy holds a Bachelor of Arts (English, Journalism major) from Curtin University in Western Australia, and currently sits on the board of the Travel Media Association of Canada – BC Chapter.

 

Andrea Visscher, Account Director, Vancouver

Andrea Visscher is a seasoned public and media relations professional. A storyteller at heart, Andrea has spent nine years working with journalists, both as a video journalist and as a media relations expert specializing in public relations for destination marketing organizations across Western Canada. Andrea began her PR career as the media relations representative for Vancouver, Coast & Mountains Tourism before transitioning to public relations manager for Tourism Calgary. In both roles Andrea worked extensively with travel influencers and has developed an extensive network of media contacts within North America and in key international markets.    

 

Passionate about the tourism PR industry and fostering professional development,  Andrea has spent the last four years volunteering as the Industry Chair for the Travel Media Association of Canada for both the BC and Alberta/NWT Chapters.

 

When she's not working, you can find Andrea rowing or kayaking along the beautiful BC shorelines, biking the downtown and riverside trails in Calgary, or wining and dining with friends on both sides of the Rocky Mountains.

 

Emily Dunn, Account Director, Toronto

* Emily works with Fever Pitch on select projects and clients

Emily Dunn is a seasoned media relations, PR and marketing professional with over a dozen years of experience representing tourism and lifestyle brands. She fosters strong relationships with an extensive network of journalists, broadcasters, bloggers, industry leaders and influencers across North America. Prior to starting her own PR business, Emily spent two years at a full-service marketing agency in Toronto working with top brands such as the Jamaica Tourist Board, Panasonic and Volvo Cars of Canada.

 

Before relocating to Toronto, Emily lived and worked in Vancouver for 10 years. While there, a major career highlight was the eight years she spent leading Tourism Vancouver’s media relations team through the Vancouver Olympics and garnering unprecedented media coverage for the destination. She also held the role of regional PR director for Fairmont Hotels & Resorts, where she spearheaded international PR campaigns promoting the region.

 

Emily holds an Honours Bachelor of Arts (English major) from the University of Western Ontario and is an active member of the Canadian Public Relations Society (CPRS) and the Travel Media Association of Canada (TMAC).

 

Heather McGillivray, Travel Trade

Heather McGillivray brings nearly 20 years of global sales and marketing communications experience. Representing tourism, lifestyle and culinary brands since 1998, Heather’s work has ranged from local, family-run businesses to globally recognized destinations. Combining media and travel trade relations, Heather is committed to telling a brand’s story with creativity and style – she is a university art school graduate and former graphic designer after all. Strong planning and project management skills coupled with steadfast professionalism fuel Heather’s ability and passion for building valuable relationships with media, travel trade, clients and industry partners.

 

A highlight of Heather’s career is her decade-long tenure with Tourism Victoria – an award-winning destination marketing organization – where she led the travel media relations program before overseeing sales in 10 countries as Director of Sales. It was here that she first honed her experience working with tour operators and travel agents from around the world. Heather moved to the Global Marketing team at Destination Canada and is currently a representative of Destination British Columbia conducting travel media and travel trade relations for the Vancouver, Coast & Mountains region, in addition to her consulting work.

 

 

David Zapata, Zapwater Communications - US Affiliate Agency

David is the president of Zapwater Communications, our US affiliate agency through Travel Lifestyle Network. Working hand-in-hand with the Zapwater team in both their Chicago and Los Angeles offices allows Fever Pitch to extend our client's reach beyond Canada.

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