Marketing Communications Strategy
We believe that every action needs to have a defined purpose and desired outcome. That’s not exactly revolutionary, but you might be surprised how often it’s forgotten. Fever Pitch will work with you to make sure that your resources are targeting the right audience, and delivering a message that’s consistent with your brand, giving you the results that you are looking for.
Media and Influencer Relations
Getting your message out through targeted media and influencer relations is often a great way for a brand to successfully communicate with an audience in a way that is both cost-effective and credible. Our team has an excellent track record in pitching tourism and lifestyle stories to earn unpaid media coverage across electronic, print and broadcast outlets, as well as with social media influencers.
For tourism clients wishing to initiate group or individual travel media visits, itinerary development and travel coordination services are available. Media event planning services can also be provided, for anything from a casual presentation lunch through to a high-end VIP product launch.
Social Media Strategy and Engagement
If you’re looking to harness the immediacy of social media to get your message out there, our team can assist with both helping develop a strategic social media plan for your brand, as well as managing your program.
Writing and Content Creation Services
From building media materials such as backgrounders and pre-written stories, through to writing copy for a new website or ongoing content for your company’s blog, Fever Pitch’s team can help you create compelling resources that will help you tell your story in a pitch-perfect way.
Marketing Promotions and Partnerships
Just like people, a brand is often judged by the company it keeps, so aligning your company with the right partners can be imperative in communicating your message effectively. Our team can work with you to build relationships with like-minded brands, helping you reach your audiences in a mutually-beneficial way, using tools such as contesting, giveaways and special offers.
Travel Trade Outreach
Fever Pitch offers services to help keep your destination out in front of travel agents—from destination training, to trade show representation, and identifying partnership opportunities.